SEO stands for Search Engine Optimization.
Search Engine Optimization is the art of enhancing the visibility of a website or a web page in a search engine’s natural, organic search results. The results you see when you search for something that are not paid placements are in order of what the search engine thinks you want to see given whatever search term you entered.
In general, the higher ranked your website is on a search engine’s results page and the more frequently a site appears in the search results list, the more likely people will be to click on your site. This can mean the difference between closing a new deal or getting lost in the crowd.
For a better understanding and a visual reference, click here to go to our demo page: Search Demo
As an Internet marketing strategy, Search Engine Optimization is among the most cost effective strategies many business’s have.
Think SEO is just for big business? It’s not. Even simply optimizing your site for local traffic can mean a huge difference to a small business. But remember, no matter how many people you get to click on your site, providing the targeted audience with quality content relevant to what they are looking for is the key to keep them coming back again and again.
Optimizing a website may involve editing its content, code structure, images and layout to increase natural ranking factors and to possibly remove any barriers to the indexing activities of search engines.
At Lighthouse SEO & Design we specialize in Search Engine Optimization. We understand there is no one size fits all strategy. Every business is as unique as its owner and every website owner has different needs. We’ll work with you to come up with a plan to make you more successful at a budget you can afford.